INFLUENCE OF EXPOSURE TO ROMANTIC MOVIE ON DIGITAL MEDIA ON MARRIAGE EXPECTATIONS AMONG KWASU UNDERGRADUATE

INFLUENCE OF EXPOSURE TO ROMANTIC MOVIE ON DIGITAL MEDIA ON MARRIAGE EXPECTATIONS AMONG KWASU UNDERGRADUATE

​​​​​​​Background of the study

Digital media, often known as new media, is the 'lovebird' of today's society. Messages intended for a big audience might be conveyed through a number of different methods (Omenugha, 2018). Print and electronic media are two of the most widely used types of media in the world today. Books, newspapers, and magazines are examples of print media; radio, television, computers, billboards, banners, posters, and direct mail are examples of electronic media; and social media are examples of electronic media.

The term "digital media" is most commonly used to describe the usage of computers in conjunction with various forms of media. In most circumstances, the phrase is interchangeably used with multimedia, however it refers to electronic media that employs digital codes rather than analog signals (Omenugha, 2018).

Previous research has linked excessive digital media use, particularly extensive TV viewing, to unduly optimistic romantic expectations (Segrin & Nabi, 2015, Hetsroni v. 2020) and idealistic marriage aspirations (Segrin & Nabi, 2015). (Haferkamp, 2018, Holmes & Johnson, 2019). However, the links between television viewing and several markers of happiness (Tan & Tan, 2016, Bruni & Stanca, 2018), as well as relationship satisfaction (Holmes & Johnson, 2019), have tended to be unfavorable. 

Furthermore, research has found that watching love movies on digital media, which are often founded on false assumptions, has a negative impact on marital expectations (Sharp & Ganong, 2017). Individuals who hold unrealistic views like "love transcends all barriers" are more likely to be disillusioned and disappointed later in their relationships when they find that maintaining these romantic ideals is impossible (Huston, Niehuis, & Smith, 2018). Beliefs about romantic relationships are formed through observation and exposure to appropriate images and messages in various venues, including the digital media, rather than through systematic and formal training (Galician, 2015).

While previous research focused simply on the impact of TV viewing on relationship satisfaction regardless of what was watched, the current study will investigate the impact of romantic movie exposure on marriage expectations through digital media. Therefore this study will examine the influence of exposure to romantic movie on digital media on marriage expectations among KWASU undergraduate.

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